I recently built a B2B sales funnel that turned into one of the most commercially successful campaigns I’ve ever run. In just three months, it generated a pipeline worth £293,825 — and it wasn’t built on gimmicks or hype. Just smart marketing, clear strategy, and consistent follow-through.
The result? A sales pipeline worth £293,825 — generated in just three months.
This wasn’t built off hype. There were no gimmicks, no viral stunts, and no “growth hack” slideshows. Just real marketing, grounded in a clear offer, strong targeting, and simple, consistent execution.
The Brief
The goal was straightforward: generate high-value leads for a specialist B2B product in the print and marketing space. The targets weren’t small businesses — this was aimed at procurement managers, marketing leads, and decision-makers in large national and international brands.
Over a 12-week period, I helped develop and deploy a full funnel strategy that attracted interest from:
- Multiple blue-chip companies
- A top 5 UK healthcare group
- Recognised national brands
What Went Into It
The funnel itself was made up of:
- A professionally built website, optimised for on-page SEO from day one
- Targeted landing pages and downloadable assets, customised for each industry
- Smart, personalised email sequences to nurture interest and drive action
- Direct involvement in client calls and proposal discussions, with qualified leads handed over to the sales team to convert
We also used real-world examples and visuals of existing high-quality work to help leads picture exactly what they’d be getting. This made a huge difference in shortening the sales cycle.
Why It Worked
The funnel worked because it respected the time and intelligence of the audience. No spam. No endless cold emails. Just:
- A clear value proposition
- Thoughtful messaging for each stage of the journey
- Fast, professional responses when a lead engaged
Most importantly, we didn’t wait to build the “perfect” setup before launching. We put something useful live early and refined it based on what the data told us.
The Takeaway
You don’t need massive ad budgets or viral tricks to generate serious interest — you need clarity, consistency, and the right message in front of the right people.
Why This B2B Sales Funnel Worked
This campaign is a reminder that a clear and targeted B2B sales funnel can deliver powerful results when built with purpose.
Want help building a funnel that actually works?
Feel free to get in touch — whether it’s strategy, copy, automation or just a second pair of eyes, I’d be happy to chat.
