Websites
Exploring Headless CMS for a Large-Scale Insurance Website
I was recently involved in a discovery call with a national business insurance company. We were talking about a complete rebuild of their website –
Latest Thoughts,
Work and Ideas
This is where I share what I’m working on, what I’ve learned, and what’s happening in the world of marketing. No filler, no fluff – just honest posts, practical insights, and the occasional experiment.
Strategy
Over £293K Generated from One B2B Funnel in 3 Months
I recently built a B2B sales funnel that turned into one of the most commercially successful campaigns I’ve ever run. In just three months, it
AI
The Future of Marketing with AI – A Human Take
AI isn’t a passing phase, it’s here, and it’s transforming how we think about marketing. As someone who’s spent more than two decades working across
News
Taking the Scenic Route to the South Coast Wine Festival
Earlier today I had the pleasure of attending the final networking event before the South Coast Wine Festival. The setting was the stunning Priory in
News
Officially a Fellow of the Chartered Institute of Marketing
I’m proud to share that I’ve just been approved as a Fellow of the Chartered Institute of Marketing (FCIM) – the highest level of membership
AI
16 AI Systems Brands Are Using Right Now for Lead Generation
I’m currently researching practical AI automation use cases in marketing – the kind that actually work, not just future-gazing or theoretical models. This video showcases
News
Weekly Roundup
Week of 31st March – 4th April It’s been a mixed bag this week, with plenty going on across different projects — from SEO and
Strategy
AI lead scrapers – Practical tools to boost your marketing
If you’re involved in digital marketing, chances are you’ve spent plenty of time hunting for new leads. It’s essential work, but let’s be honest—manually extracting
Case Studies
Building a Strong Social Presence for Newlands Training
Building a consistent and engaging social presence has been a key part of the marketing strategy for Newlands Training. Through platforms like Facebook, Instagram and