James Blachford

Marketing Consultant

With over 20 years of experience in marketing, design, and strategy, I’ve helped brands from local independents to global names grow with campaigns that connect, tell a story, and deliver results. As a CIM Fellow and Group Marketing Manager, I bring clarity, creativity, and proven impact to every project.

Improve your business with marketing services.

As a marketing consultant, I can help with every aspect of your marketing from strategy to delivery, improving your business whilst you focus on running your business.

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Choose One, Some or All

I can take care of just a single marketing function like socials or combine a strategy and delivery of your entire business.

Marketing Action

I don't just talk about how to do marketing, I actually deliver the marketing as well, I roll my sleeves up and get to work.

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Start a project, get a quote. Fill out this form select the services you require and I’ll provide you with a price to deliver on your marketing goals.

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What is a Marketing Consultant?

James Blachford

Inbound
Outbound
Conversion
Loyalty

Using a marketing consultant is a smart and cost-effective way for companies to get the marketing support they need to grow and succeed.​

As a marketing consultant I offer a comprehensive range of marketing services tailored to your business needs. From inbound and outbound strategies to conversion and loyalty marketing. From experience I understand that effective marketing is essential for business growth.

Inbound marketing focusses on attracting, engaging, and attracting your target audience. Through captivating content creation, social media management, and market research, I connect your brand with the right customers at the right time.

For outbound marketing, I craft strategic advertising campaigns that drive brand visibility and customer interest. Outbound marketing efforts ensure your message reaches potential customers, creating valuable opportunities for conversions.

When it comes to conversion marketing, the first thing to  optimise is your website and customer journey to maximise lead generation and sales. By utilising data-driven insights it enhance user experience and guides customers towards taking the desired actions.

Lastly, loyalty marketing initiatives build long-term relationships with your existing customers. I can implement tailored strategies to nurture loyalty, repeat business, and customer advocacy, making your brand their top choice.

With me as your trusted marketing partner, you can focus on your core business operations while entrusting your marketing efforts to an experienced professional. My flexible and scalable services adapt to your business’s growth, ensuring that you always stay ahead of the competition.

Inbound Marketing

  • Search Optimisation
  • Directory Management
  • Paid Search
  • Affiliate Marketing
  • Recommendations

Outbound Marketing

  • Social Advertising
  • Digital PR
  • Organic Social
  • Lead Magnets
  • Influencers

Conversion Marketing

  • Funnel Strategy
  • Creative Optimisation
  • Abandonment & Retargeting
  • Conversion Rate Optimisation
  • CRM Automation
  • User Research
  • Post Experience Optimisation

Loyalty Marketing

  • Subscriber & Email Automations
  • Nurture Campaigns
  • Direct Communications
  • Loyalty Programmes
  • Personalisation
  • Reviews & Recommendations
  • Social Community Management

Having a marketing plan is vital for every business.

It’s alarming that 50% of SMEs still have no marketing plan in place. Without a strategic marketing approach, these businesses are missing out on countless growth opportunities and potential revenue.

The fear of missing out (FOMO) is real, as competitors with well-executed marketing plans continue to capture market share, leaving unprepared businesses struggling to keep up.

Don’t let your business fall behind; invest in marketing and seize the opportunities that comes with a well-crafted strategy.

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OF SME'S HAVE NO MARKETING PLAN
0 %

According to a survey of 350 small and medium enterprise (SME) owners, 50% do not have a marketing plan

Have you ever come across a company in your industry that seems to have it all figured out?

Their branding, messaging, and overall image are so well put together that customers can’t resist flocking to them. You might even find yourself wondering what they have that you don’t.

The truth is, these companies have likely invested in professional marketing services to make their brand stand out in a crowded market. By outsourcing their marketing efforts, they can tap into the expertise and resources of a skilled professional who specialises in creating and executing effective marketing strategies.

Outsourced marketing allows businesses of all sizes to access the same level of marketing support and expertise as larger companies with in-house marketing departments. From branding and messaging to social media and advertising, outsourced marketing services can help businesses create a cohesive and effective marketing strategy that drives growth and attracts new customers.

So, if you’re looking to take your business to the next level and compete with the big players in your industry, consider outsourcing your marketing to an experts who can help you achieve your goals and stand out from the crowd.

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What is outsourcing?

Outsourced marketing is a cost-effective solution for businesses seeking the advantages of a full-service marketing department without the expense of hiring in-house staff. I provide a variety of services, including campaign management, strategy development, digital marketing, and more, tailored to help you grow and succeed.

Having a dedicated marketing consultant can make a significant difference in attracting customers and maintaining a polished brand image. I offer outsourced marketing solutions for businesses of all sizes, levelling the playing field in your industry. I help develop comprehensive strategies, create compelling content, and reach your target audience through various channels. If you’re looking to enhance your marketing efforts without the hassle or costs of employing a full time marketing manager, outsourcing could be the perfect solution.

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Outsourcing Services

I offer a comprehensive suite of digital marketing services designed to elevate your business and drive measurable results. Whether you’re looking to focus on a single area like SEO or Web Design, or seeking to integrate multiple services for a more robust strategy, we’ve got you covered.

From core solutions like PPC and Social Media Management to specialised offerings in Conversion Rate Optimisation and Brand Strategy, our expertise spans the entire digital marketing spectrum. Opt for our services on a project basis for specific campaigns, or book us on retainer for ongoing, holistic marketing support.

No matter your needs, our tailored approach ensures an effective marketing solution uniquely aligned to your business objectives.

Core Digital Marketing

  • Search Engine Optimisation
  • Pay-Per-Click Advertising (PPC)
  • Content Marketing
  • Social Media Management
  • Social Media Advertising
  • Email Marketing
  • Affiliate Marketing
  • Influencer Marketing

Data and Analytics

  • Marketing Analytics and Reporting
  • Customer Segmentation and Targeting
  • A/B Testing and Multivariate Testing

Creative Design

  • Copywriting and Content Creation
  • Customer Engagement and Retention
  • Customer Loyalty Programmes
  • User Experience (UX) Design
  • Customer Relationship Management (CRM) Design & Implementation
  • Chatbot Development and Management

Specialised Services

  • Conversion Rate Optimisation
  • Landing Page Design and Optimisation
  • Web Design & Development
  • Ecommerce Marketing
  • Local SEO
  • Mobile Marketing
  • Video Marketing
  • Programmatic Advertising

Branding and Strategy

  • Online Reputation Management
  • Digital PR
  • Brand Strategy & Positioning
  • Logo Design
  • Brand Guidelines

Additional Services

  • Event Marketing and Promotion
  • Podcast Marketing
  • Voice Search Optimisation
  • AI Search Results Optiimisation

How does it work?

I always prioritise building strong relationships with clients. I understand that outsourcing can be daunting, which is why I offer an initial meeting to discuss your needs and goals. Meeting face-to-face over a cup of coffee or online via Zoom allows me to better understand your business and identify how to best serve you. 

I recognise that every business is unique, so I provide a range of outsourcing services tailored to your specific needs. Whether it’s single campaign management or full marketing department support, my expertise can really improve your marketing efforts. Services include marketing strategy, on-site marketing, website design and development, digital marketing, social media marketing, email marketing, and growth marketing.

If you’re interested in learning more about outsourcing your marketing, don’t hesitate to contact me. I’ll arrange a meeting at a time that suits you, and together we’ll explore how we can help your business grow.

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Marketing Consultant Dorset